Asia Pacific Journal of Applied Sport Sciences
• Frequency : Published three times a year
• ISSN : 2733-4236 (print)
• ISSN : 2733-7170 (online)
• Year of Launching : 2020. 04. 30
• Editor-In-Chief : Prof. Brian H. Yim(Kent State University, USA)
The Synergy between the Harbin Asian Winter Games and Sports Tourism: Impacts of Mega-Sports Events on Regional TourismZhibo Tian , Lin Chen , Qiang Zhang 6(2) 1-19, 2025 DOI:10.46695/ASCS.6.2.1
TitleThe Synergy between the Harbin Asian Winter Games and Sports Tourism: Impacts of Mega-Sports Events on Regional Tourism
Zhibo Tian , Lin Chen , Qiang Zhang DOI:10.46695/ASCS.6.2.1 AbstractPURPOSE This study examines how the 2025 Harbin Asian Winter Games (AWG) fostered synergy with regional sports tourism and evaluates its driving role in tourism development, specifically in cold-climate regions. METHOD Combining theories of event legacy, tourism destination competitiveness, and regional synergy, this study employs a mixed-methods approach to analyze the relevant economic impacts, resource utilization efficiency, and destination branding outcomes of the 2025 Harbin Asian Winter Games (AWG). RESULT The 2025 Harbin AWG generated immediate boosts in tourism through surges in hospitality and catering services and cultural tourism consumption, while also stimulating long-term infrastructure investments that will enhance employment and industrial modernization. However, persistent challenges remain, such as seasonal demand fluctuations and the underutilization of post-event infrastructure. CONCLUSION Strategically integrating policy coordination, public-private partnerships (PPPs), and digital innovation is essential for transforming "cold resources" into sustainable economic assets. This study advances the theoretical framework for understanding event-driven tourism in cold regions, providing policymakers with actionable pathways to maximize event legacies while mitigating seasonal risks and ensuring year-round competitiveness Key WordsMega-sports Events, Sports Tourism, Tourism Destination Competitiveness, Regional Synergy 2025 Harbin Asian Winter Games |
The Influence of CSR on Club Image and Fan Loyalty: Evidence from Chinese Professional Football ClubsYu Cheng 6(2) 19-45, 2025 DOI:10.46695/ASCS.6.2.2
TitleThe Influence of CSR on Club Image and Fan Loyalty: Evidence from Chinese Professional Football Clubs
Yu Cheng DOI:10.46695/ASCS.6.2.2 AbstractPURPOSE We aimed to assess the impact of corporate social responsibility (CSR) on the club image and fan loyalty among Chinese football clubs and provide key insights on the significance of CSR for their development. METHOD In this study, data were collected through online questionnaires completed by Chinese football club fans, and a survey sample from Shandong football club fans was obtained. This study used IBM SPSS 26.0 and AMOS 23.0 to analyze the data. The data analysis process was divided into two stages. In the first stage, confirmatory factor analysis was used to test the reliability and validity of the scale. In the second stage, hypotheses were tested using structural equation modeling. RESULT The results of the data analysis showed that CSR had a positive impact on club image, which in turn had a positive and significant effect on fan loyalty. Club image played an important mediating role between CSR and fan loyalty. CONCLUSION In the context of Chinese football development, CSR, club image, and fan loyalty each contribute positively to the development of the Chinese football clubs examined. The relationships among the three were confirmed through modeling, providing valuable insights for the future development of Chinese football clubs. Key WordsChinese Soccer Fans, Corporate Social Responsibility, Club Image, Fan Loyalty |
Economic and Social Legacy of the Asian Winter Games in Harbin: A Sustainable Development Strategy for Large-scale Sporting EventsBo Li , Mingliang Zhang 6(2) 45-64, 2025 DOI:10.46695/ASCS.6.2.3
TitleEconomic and Social Legacy of the Asian Winter Games in Harbin: A Sustainable Development Strategy for Large-scale Sporting Events
Bo Li , Mingliang Zhang DOI:10.46695/ASCS.6.2.3 AbstractPURPOSE This study adopts the 2025 Harbin Asian Winter Games (HWAG) as an empirical case to investigate the impact mechanisms of mega-sporting events on host cities' economic and social development, aiming to develop a novel sustainability framework for winter sports. METHOD : Employing systematic literature review and comparative case analysis. RESULT The HWAG exhibits robust growth in winter tourism (with 500 million visitors and 630 billion RMB in tourism revenue during the 2024-2025 winter season) through an "event-industry-city synergistic model," which further catalyzes the clustered development of winter sports equipment manufacturing, reflected by a 42% increase in enterprise quantity. In infrastructure development, the principle of fiscal prudence is applied via upgrading existing venues to optimize resource efficiency; post-event, these venues are repurposed as professional training bases and public fitness facilities. At the social level, initiatives such as the "Million Citizens on Ice and Snow" generate a significant demonstration effect, integrating sports with educational activities to foster youth engagement and notably elevating societal participation in winter sports. Additionally, the HWAG enhances Harbin’s global image through cultural showcasing and international collaboration, augmenting the city’s brand equity and establishing a sustainable legacy that aligns economic benefits with social cohesion. CONCLUSION This study demonstrates that the HWAG innovatively integrates transient economic stimulation with long-term urban development trajectories, offering a "Harbin model" for the sustainable utilization of mega-event legacies via systematic risk mitigation strategies and social responsibility practices. These findings hold substantial reference value for optimizing sports event organizational models and advancing the sustainable growth of the sports economy. Key WordsHarbin, Asian Winter Games, Large-Scale Sports Events, Social Heritage |