Jianmin Shi , Xiaodai Jia , Yan Xing , Xiuxiu Bu , Qiang Lei , Qunqun Sun
PURPOSE Based on theoretical evidence and previous literature, this study proposes research hypotheses and establishes a structural equation model (SEM) that includes variables such as motivation, goal orientation, satisfaction, and adherence. METHOD Study participants included skiers at the ski resorts located around Beijing. In total, 700 questionnaires were distributed, and 44 invalid questionnaires were removed for being incomplete or incorrect; 656 questionnaires were retained and analyzed using SPSS v. 26 and Amos v. 23. Descriptive statistics, exploratory factor analysis, confirmatory factor analysis, and structural equation modeling methods were used in the analyses. RESULT This study explored the relationship between motivation, goal orientation, satisfaction, and adherence in skier participants through a quantitative analysis. Through the establishment and verification of the structural equation mode, the following conclusions were drawn: First, motivation directly affects goal orientation. Second, motivation directly affects satisfaction. Third, motivation directly affects adherence. Fourth, goal orientation directly affects satisfaction. Fifth, goal orientation directly affects adherence. Sixth, satisfaction directly affects adherence. CONCLUSION To improve skiing adherence, Beijing ski resort operators should understand the motivation for skiing, formulate supporting policies and services, and enhance the goal orientation and satisfaction of skiers. This study provides some practical implications for ski resort operators that may increase the profit of ski resorts contribute to the sustainable development of Beijing skiing.
Motivation, Goal orientation, Satisfaction, Adherence